In October, we released findings from our survey on the quality of life improvements seniors and family see after a moved to assisted living. The findings were positive for our industry and showed that while families say their senior loved one did not want to move, those that did make a move to assisted living reported having a higher quality of life than those who had not moved.
In addition to the summary posted here, some of our partners asked if they could use these results in their marketing efforts. APFM has created a flyer that we hope can serve many purposes for your community.
‚ÄúFamily members and other caregivers often feel isolated in their search for assistance for their loved one. This flyer is an invaluable tool for sales counselors to share with folks who are getting a ‚Äúcrash course‚Äù in assisted living. It helps to know that they are not alone in their journey and that, although difficult, the outcomes of a move to assisted living are beneficial to both the older adult and the caregiver.‚Äù
-Marti DiTaranto, Regional Sales and Marketing Director at Capella Living Solutions
We invite you to follow this link to download the flyer, which has key highlights from the survey results. Please feel free to place your own company or community logo in the white space in the upper-right hand corner as shown below, and email or print!
Here is an example of a co-branded look: