This week, A Place for Mom launched two new TV commercials that promote our service while highlighting the many benefits that moving into senior living has to offer.
“These new commercials do a good job of engaging families early in the planning process and educating them on all the great amenities and lifestyle options that exist for families in today’s senior living communities”, reports Charlie Severn, APFM VP of Brand Marketing. “They also encourage families to get started with their search and take action.”
Here are summaries of both commercials and links so that you can preview them:
Joan Reports (:60): This commercial features Joan Lunden, A Place for Mom spokesperson, sharing with families the many amenities now available to them in today’s senior living communities. Watch Now!
Joan Letters(:60): This commercial uses letters from actual families to help communicate how A Place for Mom and our partner communities can help families in different situations find great solutions. Watch Now!
Look for the new commercials on national cable channels including CNN, Food Network, A&E, HLN, HGTV, The History Channel and many others.