How Color Affects Selling Your Vacant Apartment

Choosing appropriate colors for your community can change the way potential residents and their families feel when searching for assisted living. While color is an obvious way to express personal preference and personality, it can also affect mental, emotional and physical well-being. Learn how to use color to improve the mood and wellness of residents and potential residents.

The Effects of Color on Health, Wellness and Mood

Chromotherapy is the use of color for therapeutic purposes. While the exact therapeutic effects of color are still up for debate, its potential effects have been studied extensively with clear evidence that the use of different colors in our living environment can have an impact on mood and perception.

Different hues are closely tied with individual feelings and memories, helping people to feel more comfortable in a space. For example, a living room or kitchen may be painted a more energizing color while a bedroom could be a muted color, encouraging rest and relaxation. Here are a few examples of how colors can impact wellness:

• Green, often found in nature, is calming and relaxing. It may soothe the nervous system and lower blood pressure while also balancing metabolism.
• Red is a stimulating color and is used by color therapists to treat exhaustion, anemia, poor appetite and low blood pressure.
• Yellow can clear the mind and increase concentration. Often associated with cheer and joy, yellow is a cleansing color that can benefit the digestive system.
• Blue is peaceful and calming, thought to be helpful for people who have stress and struggle with insomnia.

Making the Most of Color in Your Space

Knowing that color can have a huge impact on potential residents and their families, use color to your advantage to warm up your space. Decorating and staging a vacant assisted living apartment can help potential residents feel more at home, envisioning themselves in your community. Think through possible color schemes for each room, using the feelings that each color evokes to decorate thoughtfully and purposefully. Here are a few tips to incorporate color in your community:

• Focus on warmer (reds, oranges, and yellows) colors because as we age, warmer colors are easier to see than cooler colors.
• Use contrasting and distinctly different colors for the floors and walls to help avoid falls and injuries.
• Choose colors that are vibrant and energizing for common social areas but choose¬†calming¬†colors for¬†bedroom¬†and private areas to improve relaxation.

You can incorporate a favorite color in a room through accessories and decor. Not every wall in a living room needs to be painted in bright and vibrant color, but you could add red throw pillows to bring vibrancy in the space.

Color is a powerful tool in overall wellness and an easy way to make a large impact on potential residents and their families. Use it well to promote a sense of warmth and well-being for both your residents and their families.