In July, A Place for Mom released key findings around how long it takes, on average, for families to complete their search for the right senior living option. The findings were developed by Ben Hanowell, APFM Data Scientist, based on a sample of over 125,000 families who APFM and our partners have helped move-in to senior living between 2012 – 2015.  The findings from this study were used to...

The entire team at A Place for Mom hopes that you had a wonderful time this week celebrating National Assisted Living Week with your staff members, residents, and their families. Every day our Senior Living Advisors share in the noble mission of uplifting lives by educating families and introducing them to Assisted Living and other forms of Senior Living.  This introduction is a vital first...

It has been a little over two years since A Place for Mom launched in Canada.  Thousands of Canadian families now reach out to us every month for assistance guiding them in their search for seniors housing. We are very proud of our dynamic team of Senior Living Advisors across Canada.  The teams’ deep passion for seniors and their industry expertise is unprecedented.  Collectively our Senior...

A Place for Mom is continually making updates to the tools we provide to our partners in order to help you get the most out of our partnership. We have made two enhancements to our Partner Central Leads page that will make it easier for you to find and manage your APFM-referred leads. As an A Place for Mom partner, you have powerful resources available to you in our partnership, including the...

Creating a senior community where potential residents feel at home means that everything about your community needs to work together to reflect warmth and a home-like environment. Potential residents and their families will use all five senses as they tour. Learn how you can ensure that each sense is addressed in a positive way to make each visitor feel comfortable and welcome. Enhance...

Parking lots of senior communities are crucial, but often an overlooked component of a tour. It’s important to remember that ease of parking, cleanliness and aesthetics are all important in making potential residents and their families feel welcome and comfortable. Learn more about making your parking lot make a positive first impression.  Why Your Parking Lot is Important  It may seem like a...

Asking open-ended questions that engage conversation and build relationships are crucial when meeting potential new residents and their families. Not only will you learn more about what kind of community they are searching for, you will make them feel valued and listened to – making them more likely to choose your community to call home. Learn more about the importance of open-ended...

Choosing appropriate colors for your community can change the way potential residents and their families feel when searching for assisted living. While color is an obvious way to express personal preference and personality, it can also affect mental, emotional and physical well-being. Learn how to use color to improve the mood and wellness of residents and potential residents. The Effects of...

Showing an empty apartment home to a potential resident may seem harmless, but without proper staging, an empty space can feel uninviting, lonely and uncared for – three feelings seniors and their loved ones do not want to feel as they tour senior communities.  Take a closer look at the importance of properly staging an apartment and learn simple tips to convert your space into a warm...

When families are searching for a community their loved one can call home, they are looking at much more than floor plans and availability. Families will assume that the level of care given to the physical aspects of the community will correlate with the level of care provided to residents.  It is imperative to create a comprehensive experience for touring families; one that assures them of...