A Place for Mom’s Senior Living Advisors spend a lot of their time with families discussing finances. How are they able to work through such personal and touchy conversations? We talked to two SLAs to find out what they do to set families on the right track and prepare them for the senior living search. Cost According to a new report by the Conversation Research Institute, 44% of...

Are you a seasoned senior living professional who’s transferred to a new community? As an A Place for Mom partner, you have access to Partner Central which can be a powerful tool to manage leads and monitor your competitiveness. Here are five tips to help you hit the ground running and ensure success at your new community. 1 – Get access. Log in to Partner Central Go to...

Robin has been in the Senior Living Industry for over 20 years and recently started a new position as the Marketing Director (MD) at her local Assisted Living. On good days, being an MD makes Robin feel like she is really helping people – something she hasn’t always had. Selling is a big part of this position and so is being personable and supportive. It can often take a while to earn a...

At A Place for Mom, we are always looking at our data in order to share insights that allow our partners to best focus their limited resources. Here, we’ll take a look at how a lead’s relationship to the senior affected conversion rates for those who were referred in 2016. While you, no doubt, have unique experiences when it comes to family relationships, here is what the data...

A Place for Mom Launches New Mobile App To Improve Move-in Conversion Over the past few months, A Place for Mom has been testing a new mobile app that helps families better manage their senior living search.  The new app, called Senior Living Finder, is offered to families when they are working with an APFM Advisor and are sent senior living partner referrals.  The app helps families organize...

In 2016, A Place for Mom (APFM) conducted its sixth annual “Secret Shop”. Over 2,700 partner communities from 84 organizations participated. The purpose of the Secret Shop is to provide the participating partners unique data insights that will help improve sales effectiveness and increase move-in conversion rates. Just as it has in the years before, the data reveals the keys to conversion...

In October, we released findings from our survey on the quality of life improvements seniors and family see after a moved to assisted living. The findings were positive for our industry and showed that while families say their senior loved one did not want to move, those that did make a move to assisted living reported having a higher quality of life than those who had not moved. In addition...

One of the top things APFM Advisors discuss with families is how to finance senior living, and selling a home as a potential means of paying for senior living is something many families are interested in. Data Journalist, Ben Hanowell teamed up with real estate professionals at Redfin and took a look at just how many years of senior living a potential resident could fund on average with a...

Gift giving has always been a much loved holiday tradition but it is one that seniors may miss out on due to financial constraints or inability to go shopping. We have compiled a short list of handcrafted DIY projects that would allow seniors to make gifts for their friends and family. Making gifts and Christmas decorations is a great way to bring some holiday cheer into the lives of seniors,...

Changes to the requirements for VA Aid and Attendance Benefit are expected in 2017 Over 40% of APFM-referred families who move into senior living are veterans or spouses of veterans. It is essential that senior living communities not only market to veterans, but also provide the resources needed to help these families navigate their search. Essential resources to understand include those that...