When is the REAL Sale Made? Hint: It’s not when you think! Congratulations! You got the deposit check! You can add one more move-in to your list and you’re getting close to hitting your goals. Huzzah! Now…the real sale begins. Senior living marketing professionals spend a great deal of time strategizing how to bring in new residents, giving the best tours, and executing lead-generating...

All of us at A Place for Mom are grateful for your partnership and your support as we help seniors and their families with difficult life decisions.  Families are grateful for our partners who go the extra mile when caring for their loved ones. A Place for Mom regularly receives letters from thankful families and we’d like to share a few gratitudes from 2017: This story is from a series of...

Recent natural disasters have illustrated the senior living industry’s preparedness and their commitment to those they serve. Many of our A Place for Mom partners went above and beyond during and after the recent storms and fires to help their residents, team members and their surrounding communities. Team members worked around the clock, providing care, meals and comfort. They coordinated...

‘Will my Mom fit in?’  I imagine anyone who works with families considering moving their loved one into a community has heard this question.  Our natural instinct is to assure the family that YES, of course they will!  In my experience, most often times they do.  However, finding ways to help make that acclimatization happen more quickly for new residents can mean the difference between them...

Innovations in Memory Care By: Brenda Gurung Memory Care communities have continued to grow and change, implementing programming and philosophies designed to increase the quality of life for seniors with Alzheimer’s or other dementias. I had the good fortune to experience two such innovations with Watermark Retirement Communities. Dining Dignity Imagine a senior later in her dementia journey...

“Family isn’t always blood, it’s the people in your life who want you in theirs: the ones who accept you for who you are, the ones who would do anything to see you smile and who love you no matter what.” – Maya Angelou A Place for Mom is proud to recognize National Assisted Living Week and the wonderful communities that we work with every day. This year’s theme, “Family is Forever,” aims to...

Hire the Right Person – Every Time By Saundra Stroope Recruiting and retaining employees is a hot topic in senior living. As the population of older adults soars, so have senior living communities with staffing needs. With industry turnover close to 40%, communities often need to hire quickly. However, the benefit of filling that open position can be quickly lost if you hire the wrong person....

The Link Between Sales and Service: 5 Ways your Line Staff Impacts Sales “We spend so much money and time on gimmicks and promotions when all we really needed to do is get our staff tour-ready,” said Patrick Duffy, Executive Director of Leisure Park. When it comes to achieving 100% occupancy, are you forgetting one of your most important sales assets? Your workforce can become integral parts...

By 2020, nearly 56 million Americans will be age 65 or older and many of those older adults will be moving into senior housing and care. “The population is also physically aging more slowly, so many older adults will be able to stay more active later in life than past generations,” says A Place for Mom’s data scientist Ben Hanowell. “Across the spectrum of care needs, older adults will have a...

A Competitive analysis is a critical piece of any marketing plan. Anyone at your community can likely name your major competitors – the ones you lose move-ins to, or take them from. Perhaps you have a good relationship with these communities, but knowing all you can about the other options your prospects are considering allows you to focus on what you do best, and clearly communicate what...