Showing an empty apartment home to a potential resident may seem harmless, but without proper staging, an empty space can feel uninviting, lonely and uncared for – three feelings seniors and their loved ones do not want to feel as they tour senior communities.  Take a closer look at the importance of properly staging an apartment and learn simple tips to convert your space into a warm...

When families are searching for a community their loved one can call home, they are looking at much more than floor plans and availability. Families will assume that the level of care given to the physical aspects of the community will correlate with the level of care provided to residents.  It is imperative to create a comprehensive experience for touring families; one that assures them of...

Creating a sense of urgency when families tour is a critical step in the move-in process, but it’s not easy and can sometimes feel too pushy. Learn how to create a sense of urgency without coming across as overbearing. An industry professional recently contacted me and shared that her community was conducting a lot of tours but they were having a difficult time converting tours to move-in...

Last year, I had the opportunity to visit three of A Place for Mom’s (APFM) top partner communities in terms of total referred move-ins during 2014. The top APFM partner community had 42 referred move-ins! When I reflect on my time working in communities, I know I speak for Sales Managers everywhere when I say, “20 move-ins from APFM referrals in one year would be unbelievable!” Imagine...

Should you ignore a referral alert from A Place for Mom because their stated budget falls slightly under your price range? To find out, we looked at tens of thousands of move-ins that resulted from referrals from our Senior Living Advisors to our Partner communities, comparing the actual monthly charges at move-in to the family’s stated budget range at time of referral. We found that 46% of...

Earlier this month, A Place for Mom launched a new and upgraded version of our partner website, Partner Central. Our goal for the new site, is to provide you with resources and educational opportunities so you can increase your overall move-ins and conversion rates. The new site is designed to help our partners: Manage Your Account: Run reports, track leads, update your community profile and...

In 2015, A Place for Mom (APFM) conducted its fifth annual “Secret Shop”. Over 3,000 partner communities from 82 organizations participated, making it the largest Secret Shop ever conducted by APFM. The purpose of the Secret Shop is to provide the participating partners unique data insights that will help them improve their sales effectiveness and increase their move-in conversion rates. When...

At A Place for Mom (APFM), we recognize that dealing with monthly invoices can be overwhelming and time-consuming. This process doesn’t need to be stressful, so we decided to make it easier. We are excited to announce, APFM ePay, our online billing and payment platform! Learn how you can start paying your invoices online and some common questions about APFM ePay.  We have partnered with Nodus...

A Place for Mom has a feature in Partner Central that allows you to market your community’s event for free. The events portal is a great opportunity for you to attract more potential residents to your community’s next event. Best of all, it’s easy to use! Learn you how you can use the events portal to drive brand awareness for your community. Using the community events portal, you can promote...

How often do you receive a referral and wonder if the family will be able to afford living in your community? We have found that a senior’s initial budget does not always disclose the full amount that the family is willing and able to pay to move their loved one into their new home. A Place for Mom’s Senior Living Advisors (SLAs) have two roles when discussing the financial side...