In October, we released findings from our survey on the quality of life improvements seniors and family see after a moved to assisted living. The findings were positive for our industry and showed that while families say their senior loved one did not want to move, those that did make a move to assisted living reported having a higher quality of life than those who had not moved. In addition...

One of the top things APFM Advisors discuss with families is how to finance senior living, and selling a home as a potential means of paying for senior living is something many families are interested in. Data Journalist, Ben Hanowell teamed up with real estate professionals at Redfin and took a look at just how many years of senior living a potential resident could fund on average with a...

Gift giving has always been a much loved holiday tradition but it is one that seniors may miss out on due to financial constraints or inability to go shopping. We have compiled a short list of handcrafted DIY projects that would allow seniors to make gifts for their friends and family. Making gifts and Christmas decorations is a great way to bring some holiday cheer into the lives of seniors,...

Changes to the requirements for VA Aid and Attendance Benefit are expected in 2017 Over 40% of APFM-referred families who move into senior living are veterans or spouses of veterans. It is essential that senior living communities not only market to veterans, but also provide the resources needed to help these families navigate their search. Essential resources to understand include those that...

In just about every sport, from a golf swing to a baseball pitch, a key fundamental to master is the follow through. Without it, all of the effort in the world can amount to nothing as your golf ball heads into the woods. In Senior Living we spend a lot of effort getting prospective residents in the door, but how well we learn about them and follow up after they visit makes a big impact....

All of us at A Place for Mom are thankful for our partners who share our commitment to the noble mission of senior living. As Thanksgiving approaches we like to highlight and recognize ways in which partners and A Place for Mom have worked together to enrich the lives of seniors and their families. The following stories exemplify why we are so thankful for our partners and all that you d...

Sharon Ricardi, President of Northbridge Advisory, LLC shares tips on making your Community Facebook page work for you. Facebook 101 for Senior Living Communities Once the media darling of teens and twenty-something’s, Facebook has now gone mainstream. Nana is on Facebook! But more importantly, her 50 something daughter is on Facebook, catching up with old classmates and far-flung relatives....

This month A Place for Mom released the results of our Family Quality of Life Survey. They are exciting and overwhelmingly positive for our industry! You will see news outlets citing these results over the next several weeks. So far the story has been covered by: The bottom line? We surveyed nearly 300 families and found that although the majority of seniors say they would rather live at home...

Kent Lewis is President of Anvil Media, a measurable marketing agency based in Portland, Oregon specializing in search engine optimization, pay-per-click, social media marketing and online reputation management. Here, Kent shares tips on managing your online reputation.  According to research by Harvard Business School, a single point increase in a Yelp five-star rating can increase revenue...

It’s what operations and sales are all about! At this year’s Florida Argentum conference, Brookdale’s EVP of Community and Field Operations, Mary Sue Patchett, said something that stuck with me. She told Brookdale’s Southeast division, “Great operations is hitting the same nail into the same hole every day.” She was discussing Brookdale’s operating philosophy, but the idea of getting back to...