It is easy to fall into a routine “tour package” that is comfortable and makes us confident, but if you are hosting a one-size-fits-all visit, you may be missing out on moves. Get to know the family From talking with well over a million families, we have found that family members really want to let us know what makes their senior loved one unique. This is a huge decision and they...

A Place for Mom recently released the 2017 version of the Senior Living Cost Index. This index provides monthly cost estimates for rent and care charges for thousands of US cities. Families use this to help budget and decide which cities would be most affordable. Partners can use this to compare against the market and see how costs are growing throughout the US. This year, our interactive map...

This week, A Place for Mom launched two new TV commercials that promote our service while highlighting the many benefits that moving into senior living has to offer. “These new commercials do a good job of engaging families early in the planning process and educating them on all the great amenities and lifestyle options that exist for families in today’s senior living communities”,...

I remember walking through Tomorrowland at Walt Disney World’s Magic Kingdom when I was a child and marveling over the Carousel of Progress. If my memory serves me right not too much has materialized other than the robotic vacuum – that one is awesome! But progress has been made when it comes to the evolution of the Senior Living Community. In honor of Earth Day on April 22, I decided...

In a world that is transitioning away from telephone conversations towards other forms of digital communication, being able to communicate effectively via email is a more important skill than ever.  However, this skill doesn’t come naturally to everyone.  Here are five tips to make you a more effective email communicator. Make your emails short and easy to read According to a study by...

It sounds like a simple task; just ask the prospective customer/family when they want to visit and set the time, right?  Not necessarily! I can think back over the ten years I spent in communities and remember how my lack of strategic planning in this area ended up costing me move ins! My experience has taught me that successful communities schedule visits thoughtfully and with purpose....

A Place for Mom’s Senior Living Advisors spend a lot of their time with families discussing finances. How are they able to work through such personal and touchy conversations? We talked to two SLAs to find out what they do to set families on the right track and prepare them for the senior living search. Cost According to a new report by the Conversation Research Institute, 44% of...

Are you a seasoned senior living professional who’s transferred to a new community? As an A Place for Mom partner, you have access to Partner Central which can be a powerful tool to manage leads and monitor your competitiveness. Here are five tips to help you hit the ground running and ensure success at your new community. 1 – Get access. Log in to Partner Central Go to...

Robin has been in the Senior Living Industry for over 20 years and recently started a new position as the Marketing Director (MD) at her local Assisted Living. On good days, being an MD makes Robin feel like she is really helping people – something she hasn’t always had. Selling is a big part of this position and so is being personable and supportive. It can often take a while to earn a...

At A Place for Mom, we are always looking at our data in order to share insights that allow our partners to best focus their limited resources. Here, we’ll take a look at how a lead’s relationship to the senior affected conversion rates for those who were referred in 2016. While you, no doubt, have unique experiences when it comes to family relationships, here is what the data...