Surprising Impact that Family Relationships have on Conversion
Here are insights garnered from our own data about the likelihood that a lead will convert to a move-in based on the relation of the primary contact to the prospective resident. You have probably observed that most inquiries come from female relatives, but you may not know that… When the primary contact is a son, the move-in rate is approximately 50% higher than when the contact is a...
Posted On 06 Mar 2014