If you’ve visited the A Place for Mom website recently, you may have noticed a few changes to your community webpage. A Place for Mom adds SeniorAdvisor.com ratings and reviews to public community webpages. Learn more. There is now a box with your average star rating at the top of your community webpage, and if you scroll down there is now an entire section dedicated to your community’s...

Veterans who are 65 years old and older, including their spouses, may be eligible for financial benefits through the Department of Veteran Affairs (VA) for retirement years. Patty Servaes, President and VA accredited agent of Servaes Consulting Group, LLC, wrote the following article to help you assist your veteran residents with their VA benefits.  Did you know that qualifying for the VA Aid...

How do you build a successful brand? Building a brand and creating a sustainable business go hand in hand. Successful brands differentiate your business, connect with your intended audience and drive loyalty. Ask a group of industry leaders or marketing experts and you’ll likely receive a wide variety answers. “A brand for a company is like a reputation for a person. You earn reputation by...

Using the right metrics to measure your marketing efforts is essential to really know what you are getting for your dollar. Edward Nevraumont, Chief Marketing Officer at A Place for Mom, offers up Part 1 in a series of articles he hopes will help senior living executives spend their marketing dollars more efficiently. If I told you that you could give me a $1 bill and I would turn around and...

If you’re looking for more qualified leads from A Place for Mom (APFM), updating your “Community Profile” is a great place to start. Think of it as an advertisement for your agency; the more inviting and detailed, the more likely families will schedule an in-home care assessment.  As a partner in APFM’s network of sites, your profile has the potential to reach more than 2 million visitors per...

If you’re scratching your head wondering what “Cue the Deer” could possibly mean – we promise it will all make sense if you keep on reading. Debbie Howard of Senior Living Smart has offered up her 15 years of marketing and sales experience in the senior living space to help you create the perfect tour experience. The movie “Funny Farm” with Chevy Chase should be required...

The most successful A Place for Mom (APFM) partner communities are effectively utilizing Partner Central. Partner Central is an online portal and your source for powerful reporting capabilities including insights on move-ins to your competition, current referral information and your all-important community profile. Check Your Community Profile We recommend starting with the Community Profile....

How long does it take for a typical lead to move-in? Obviously, this depends on each individual family’s unique situation. Some A Place for Mom referrals are in urgent need of care and need to move within a few days. A typical situation could be a senior who has experienced a health crisis. He or she would be sent to a skilled nursing facility or rehab to recover, and now may be in need of a...

– Special contribution by Donna Cutting, the Founder & CEO of Red-Carpet Learning Systems – While opportunity in senior living has never been better; the competition has never been greater. Your prospective residents are much more informed and typically visit many communities before selecting their new home. How do you ensure that the tour you give your prospects is the one...

Earlier this year, SeniorAdvisor.com announced the winners of the SeniorAdvisor 2013 Excellence Awards. The winning communities represented the top 1% of communities on the site, according to the high ratings and positive online reviews they received from families. Many communities since contacted the SeniorAdvisor.com team asking how they could win in 2014. SeniorAdvisor.com spoke with many...