A Place for Mom’s Senior Living Advisors and Partner Services Managers drove 90,000 miles in 2014 to call on our partner communities. We call these “Partner Knowledge Visits (PKV).” At APFM, we believe that our emphasis on “local” makes a difference. When our Advisors go out on PKVs, they are collecting information, providing customer service, and taking note of each property’s offerings....

A Place for Mom’s Senior Living Advisors (SLA) are responsible for qualifying and referring families, but a job that sounds simple at first can be very complex once you look at all of the facets of the job and what it takes to be an effective Advisor. A typical SLA’s day centers around their “warm transfer” shift, which can cover any four hour block between the hours of 8:00 am to 9:00 pm...

A Place for Mom is pleased to announce some significant changes to your Community Profile in Partner Central! Expanded Amenities One of the most common requests we’ve heard from our partners is to expand our list of community activities, room features and special events on our site. After collecting feedback from 1,700 communities, we expanded the option for you to add more than 150 new...

A Place for Mom cares about better assisting our senior clientele’s needs. We recently co-hosted our first “Professionals Helping Seniors” event, to help others navigate the many Medicare options available to seniors today. Learn more about the event and how to host one at your community. Professionals Helping Seniors Understand Medicare Exciting networking opportunities for our partner...

Has your community ever won an award? Perhaps a Best of Local Business for your town or region? Or maybe you recently received an accreditation or are now listed as a “green” building? Was your most recent annual survey deficiency free? All of these are examples of accolades you should be using in your marketing. Our partner site SeniorAdvisor.com recently announced the 2015 Best of Senior...

Seniors have an overwhelming desire to remain independent, and do not want to become a burden on their family or a ward of the state by entering Medicaid. Unfortunately, the current system to fund long term care (LTC) has evolved into one that encourages seniors to impoverish themselves and move towards Medicaid as quickly as possible. People do not want to go onto Medicaid, yet consumers...

Welcome! You’re new to A Place for Mom and wondering what to do next. Perhaps you’ve just started your partnership with us and are wondering where to start, you’ve just joined the team at your community and inherited our partnership, or you need a refresher on the support we provide to our partners.   No matter your situation, we have the tools to help you get up to speed and start your...

In order to maximize move-ins from A Place for Mom referrals, follow these five essential steps and get the most of your partnership with us! 1. Know Your Advisor and Communicate About Every Lead Get to know your Advisor and build a relationship with them by inviting them to tour your community. If the Advisor is not located close by, develop a phone relationship. Communicate frequently about...

Debbie Howard of Senior Living Smart offers up her 15 years of marketing and sales experience in the senior living space to bring you the latest in assisted living dining trends. The sushi and cappuccino set may not be on our doorstep today, but more choice and personalization of the dining experience is at the forefront of operators, investors, architects and designers’ radar....

Each New Year, as sales women and men, we have the opportunity to reset. During the past twelve months, we have tirelessly worked to assist more residents move-in to our communities in order to at least offset those that are moving out. There were census goals to be met and quotas to be filled. Each January is an opportunity for all of us to start fresh and prepare to hit the new targets in...