We’ve all heard the ubiquitous phrase, words matter, of course they do. In the online world, words matter because they can elicit emotions that trigger people to take specific actions, which may translate into shares, visits, downloads, subscribers, sales. In Dr. Robert Cialdini’s 2009 social psychology classic “Yes!: 50 Scientifically Proven Ways to Be Persuasive,”  he describes one study in...

Learn more on how to use The Market Profile: Lead Cohorts and Conversion report in Partner Central more effectively.  Each family has a set of characteristics. When we look at all families that were referred to you, they all share one characteristic: We call that group a “cohort.” The Market Profile: Lead Cohorts and Conversion report in Partner Central groups the families that A...

Senior living providers are taking notice of social media’s effectiveness as a tactic in their marketing strategy. Sure, we’re all aware of Facebook and Twitter, but how about some of the other channels and activities? Read more to find out if your marketing department is overlooking these five social media activities. 5 Overlooked Social Media Activities for Senior Living Marketing More than...

Slipping and falling is one of the leading causes of injuries for seniors. Orthopedic Surgeon, Dr. M.E. Hecht, has provided the following best practices for keeping the residents of your community safe.  Fall and injury prevention continues to be a challenge across the senior living care continuum. And with this challenge comes the added burden of the rapid population-growth as baby boomers...

New data by A Place for Mom reveals that over the past three years, male move-ins to memory care are growing at a rate that is 14% greater than women. Learn more about this new insight and what it means for your community. Why It’s Happening and What It Means to You If I use the words “demographics” and “senior care” together, I bet your mind immediately goes to the growing numbers of Boomers...

A Place for Mom’s Chief Marketing Officer, Ed Nevraumont, and Google’s Head of Industry, Cathy Smith, will be speaking at this year’s AgeTech West Technology Conference and Expo. Learn how you can receive an exclusive discount to this year’s conference that is focused on transforming aging services through technology. AgeTech West is a collaborative group dedicated to...

Rick Westermann is a National Account Manager for Partner Services at A Place for Mom. Instead of improvising on the spot, Westermann has outlined in his blog post below how to strategically utilize APFM referral alerts to plan your next tour.  It’s a Wednesday. You just ended a call with an A Place for Mom referral and scheduled the tour for Friday! This is great news, but when you connected...

Do your residents and their families feel motivated to share their positive experience about your community with their friends and networks? Word of mouth marketing can be a valuable asset and should not be ignored. Learn more about how to turn your customers into evangelists for your community.  Did You Hear? In today’s socially connected world, a positive—or negative—engagement with a brand...

Do you have an artistic resident in your community who you’d love to showcase? Here’s your opportunity to share their creativity in a festive holiday art contest. Senior Living SMART is hosting their Resident Holiday Art Contest 2014! Enter artwork from your talented residents and the winners will be featured in Senior Living SMART’s custom holiday card gallery. Submission...

In Part 1 of this series, Edward Nevraumont, Chief Marketing Officer at A Place for Mom, demonstrates how using the right metrics to measure your marketing efforts is important in understanding your return on investment. Part 2 introduces leveraging marketing channels to determine the cost of a move-in.  In my last post, we looked at the value of a move-in. This post builds on the concepts I...