If you’re looking for more qualified leads from A Place for Mom (APFM), updating your Community Profile is a great place to start. Think of it as an advertisement for your community; the more inviting and detailed, the more likely families will schedule a tour.  As a partner in APFM’s network of sites, your community profile has the potential to reach more than 2 million visitors per...

Like it or not, social media is not going away anytime soon. Learn the importance of having a presence on Facebook, and how your business can generate more leads by creating an engaging cover image.   Facebook remains the prevailing network in the social space. In fact, 71% of online adults have a Facebook account, up from  67% in 2012. It’s also worth noting that 80% of U.S. social...

Partner Central contains a host of valuable reports to help communities make the most of their partnership with A Place for Mom. The Lost Move-Ins Report provides information about your specific community’s market. This information includes average competitor pricing by care type, and how many move-ins went to your competitors in each care type. It also shows indicated family budget ranges...

As advertising channels have evolved beyond online banners, print, radio and TV to include search engine marketing, online videos and re-targeting; PR has also evolved  beyond media mentions and online press releases to include review sites and social media. Word of mouth is one of the most powerful forms of brand marketing and it’s gotten more influential as people share their opinions...

Here are insights garnered from our own data about the likelihood that a lead will convert to a move-in based on the relation of the primary contact to the prospective resident. You have probably observed that most inquiries come from female relatives, but you may not know that… When the primary contact is a son, the move-in rate is approximately 50% higher than when the contact is a...

A Place for Mom receives more inquiries from families and refers to more communities in early January than at any other time of the year. As you know, during the holidays, many families spend time with aging relatives they haven’t seen recently and come to the realization that their loved one requires senior living. After the beginning of the new year, tens of thousands of concerned...