This month A Place for Mom unveils a new brand look and communications strategy centered on the impact that our local Senior Living Advisors have on the lives of the families we support and the partner communities we work with every day. Learn more. Over the past few years, A Place for Mom (APFM) has invested in key aspects of our business with a goal of enabling our Senior Living Advisors to...

November marked National Alzheimer’s Disease Awareness Month. With nearly 36 million people worldwide who have Alzheimer’s or a related dementia disease, A Place for Mom employees wanted to help raise awareness in a personal way. First, employees participated in The Alzheimer’s Association’s annual Walk to End Alzheimer’s event, which is “the world’s largest event to raise awareness and funds...

Learn more on what to include in an update in Partner Central that will increase the ability of an Advisor being able to decipher your message and act on it. You can search for any lead that we have referred to your community in Partner Central. Once you’ve clicked on a lead’s name, you’ll notice that the right side of the Lead Details page, there is a box where you can send an update...

When a family goes to a senior community for a tour, can you automatically assume that, because they are there, they can afford it? Do you believe that they have been saving and planning for this day, and are equipped with the knowledge necessary to swiftly move-in? Perhaps once in a while a tour like this happens — but more often it will be the opposite. Studies show that most families are...

We’ve all heard the ubiquitous phrase, words matter, of course they do. In the online world, words matter because they can elicit emotions that trigger people to take specific actions, which may translate into shares, visits, downloads, subscribers, sales. In Dr. Robert Cialdini’s 2009 social psychology classic “Yes!: 50 Scientifically Proven Ways to Be Persuasive,”  he describes one study in...

Learn more on how to use The Market Profile: Lead Cohorts and Conversion report in Partner Central more effectively.  Each family has a set of characteristics. When we look at all families that were referred to you, they all share one characteristic: We call that group a “cohort.” The Market Profile: Lead Cohorts and Conversion report in Partner Central groups the families that A...

Senior living providers are taking notice of social media’s effectiveness as a tactic in their marketing strategy. Sure, we’re all aware of Facebook and Twitter, but how about some of the other channels and activities? Read more to find out if your marketing department is overlooking these five social media activities. 5 Overlooked Social Media Activities for Senior Living Marketing More than...

Slipping and falling is one of the leading causes of injuries for seniors. Orthopedic Surgeon, Dr. M.E. Hecht, has provided the following best practices for keeping the residents of your community safe.  Fall and injury prevention continues to be a challenge across the senior living care continuum. And with this challenge comes the added burden of the rapid population-growth as baby boomers...

New data by A Place for Mom reveals that over the past three years, male move-ins to memory care are growing at a rate that is 14% greater than women. Learn more about this new insight and what it means for your community. Why It’s Happening and What It Means to You If I use the words “demographics” and “senior care” together, I bet your mind immediately goes to the growing numbers of Boomers...

A Place for Mom’s Chief Marketing Officer, Ed Nevraumont, and Google’s Head of Industry, Cathy Smith, will be speaking at this year’s AgeTech West Technology Conference and Expo. Learn how you can receive an exclusive discount to this year’s conference that is focused on transforming aging services through technology. AgeTech West is a collaborative group dedicated to...