Welcome! You’re new to A Place for Mom and wondering what to do next. Perhaps you’ve just started your partnership with us and are wondering where to start, you’ve just joined the team at your community and inherited our partnership, or you need a refresher on the support we provide to our partners.   No matter your situation, we have the tools to help you get up to speed and start your...

In order to maximize move-ins from A Place for Mom referrals, follow these five essential steps and get the most of your partnership with us! 1. Know Your Advisor and Communicate About Every Lead Get to know your Advisor and build a relationship with them by inviting them to tour your community. If the Advisor is not located close by, develop a phone relationship. Communicate frequently about...

Debbie Howard of Senior Living Smart offers up her 15 years of marketing and sales experience in the senior living space to bring you the latest in assisted living dining trends. The sushi and cappuccino set may not be on our doorstep today, but more choice and personalization of the dining experience is at the forefront of operators, investors, architects and designers’ radar....

Each New Year, as sales women and men, we have the opportunity to reset. During the past twelve months, we have tirelessly worked to assist more residents move-in to our communities in order to at least offset those that are moving out. There were census goals to be met and quotas to be filled. Each January is an opportunity for all of us to start fresh and prepare to hit the new targets in...

This month A Place for Mom unveils a new brand look and communications strategy centered on the impact that our local Senior Living Advisors have on the lives of the families we support and the partner communities we work with every day. Learn more. Over the past few years, A Place for Mom (APFM) has invested in key aspects of our business with a goal of enabling our Senior Living Advisors to...

November marked National Alzheimer’s Disease Awareness Month. With nearly 36 million people worldwide who have Alzheimer’s or a related dementia disease, A Place for Mom employees wanted to help raise awareness in a personal way. First, employees participated in The Alzheimer’s Association’s annual Walk to End Alzheimer’s event, which is “the world’s largest event to raise awareness and funds...

Learn more on what to include in an update in Partner Central that will increase the ability of an Advisor being able to decipher your message and act on it. You can search for any lead that we have referred to your community in Partner Central. Once you’ve clicked on a lead’s name, you’ll notice that the right side of the Lead Details page, there is a box where you can send an update...

When a family goes to a senior community for a tour, can you automatically assume that, because they are there, they can afford it? Do you believe that they have been saving and planning for this day, and are equipped with the knowledge necessary to swiftly move-in? Perhaps once in a while a tour like this happens — but more often it will be the opposite. Studies show that most families are...

We’ve all heard the ubiquitous phrase, words matter, of course they do. In the online world, words matter because they can elicit emotions that trigger people to take specific actions, which may translate into shares, visits, downloads, subscribers, sales. In Dr. Robert Cialdini’s 2009 social psychology classic “Yes!: 50 Scientifically Proven Ways to Be Persuasive,”  he describes one study in...

Learn more on how to use The Market Profile: Lead Cohorts and Conversion report in Partner Central more effectively.  Each family has a set of characteristics. When we look at all families that were referred to you, they all share one characteristic: We call that group a “cohort.” The Market Profile: Lead Cohorts and Conversion report in Partner Central groups the families that A...