As advertising channels have evolved beyond online banners, print, radio and TV to include search engine marketing, online videos and re-targeting; PR has also evolved  beyond media mentions and online press releases to include review sites and social media. Word of mouth is one of the most powerful forms of brand marketing and it’s gotten more influential as people share their opinions...

Here are insights garnered from our own data about the likelihood that a lead will convert to a move-in based on the relation of the primary contact to the prospective resident. You have probably observed that most inquiries come from female relatives, but you may not know that… When the primary contact is a son, the move-in rate is approximately 50% higher than when the contact is a...

A Place for Mom receives more inquiries from families and refers to more communities in early January than at any other time of the year. As you know, during the holidays, many families spend time with aging relatives they haven’t seen recently and come to the realization that their loved one requires senior living. After the beginning of the new year, tens of thousands of concerned...