Do your residents and their families feel motivated to share their positive experience about your community with their friends and networks? Word of mouth marketing can be a valuable asset and should not be ignored. Learn more about how to turn your customers into evangelists for your community.  Did You Hear? In today’s socially connected world, a positive—or negative—engagement with a brand...

Do you have an artistic resident in your community who you’d love to showcase? Here’s your opportunity to share their creativity in a festive holiday art contest. Senior Living SMART is hosting their Resident Holiday Art Contest 2014! Enter artwork from your talented residents and the winners will be featured in Senior Living SMART’s custom holiday card gallery. Submission...

In Part 1 of this series, Edward Nevraumont, Chief Marketing Officer at A Place for Mom, demonstrates how using the right metrics to measure your marketing efforts is important in understanding your return on investment. Part 2 introduces leveraging marketing channels to determine the cost of a move-in.  In my last post, we looked at the value of a move-in. This post builds on the concepts I...

“If you won’t take our word for it, here’s what our customers have to say.” Testimonials are a tried and true go-to marketing tactic for many senior living providers. 3 Reasons Your Community Should Use Testimonials Testimonials are popular among marketing professionals for several reasons: They tell a positive story about your business that highlights your staff, your organization, and your...

To earn resident advocates in your community, the experience you give them on moving day is just as important as on touring day. Read the follow article written by senior living expert, Donna Cutting, CSP.  Fans of the show Mad Men may recall Don Draper telling his team “The day you sign the client is the day you start losing them.” He’s got a point. In senior living we spend a lot of time,...

If you’ve visited the A Place for Mom website recently, you may have noticed a few changes to your community webpage. A Place for Mom adds SeniorAdvisor.com ratings and reviews to public community webpages. Learn more. There is now a box with your average star rating at the top of your community webpage, and if you scroll down there is now an entire section dedicated to your community’s...

Veterans who are 65 years old and older, including their spouses, may be eligible for financial benefits through the Department of Veteran Affairs (VA) for retirement years. Patty Servaes, President and VA accredited agent of Servaes Consulting Group, LLC, wrote the following article to help you assist your veteran residents with their VA benefits.  Did you know that qualifying for the VA Aid...

How do you build a successful brand? Building a brand and creating a sustainable business go hand in hand. Successful brands differentiate your business, connect with your intended audience and drive loyalty. Ask a group of industry leaders or marketing experts and you’ll likely receive a wide variety answers. “A brand for a company is like a reputation for a person. You earn reputation by...

Using the right metrics to measure your marketing efforts is essential to really know what you are getting for your dollar. Edward Nevraumont, Chief Marketing Officer at A Place for Mom, offers up Part 1 in a series of articles he hopes will help senior living executives spend their marketing dollars more efficiently. If I told you that you could give me a $1 bill and I would turn around and...

If you’re looking for more qualified leads from A Place for Mom (APFM), updating your “Community Profile” is a great place to start. Think of it as an advertisement for your agency; the more inviting and detailed, the more likely families will schedule an in-home care assessment.  As a partner in APFM’s network of sites, your profile has the potential to reach more than 2 million visitors per...