How To

A Place for Mom is continually making updates to the tools we provide to our partners in order to help you get the most out of our partnership. We have made two enhancements to our Partner Central Leads page that will make it easier for you to find and manage your APFM-referred...

Asking open-ended questions that engage conversation and build relationships are crucial when meeting potential new residents and their families. Not only will you learn more about what kind of community they are searching for, you will make them feel valued and listened to...

Choosing appropriate colors for your community can change the way potential residents and their families feel when searching for assisted living. While color is an obvious way to express personal preference and personality, it can also affect mental, emotional and physical...

Showing an empty apartment home to a potential resident may seem harmless, but without proper staging, an empty space can feel uninviting, lonely and uncared for – three feelings seniors and their loved ones do not want to feel as they tour senior communities.  Take a...

At A Place for Mom (APFM), we recognize that dealing with monthly invoices can be overwhelming and time-consuming. This process doesn’t need to be stressful, so we decided to make it easier. We are excited to announce, APFM ePay, our online billing and payment platform! Learn how...

A Place for Mom has a feature in Partner Central that allows you to market your community’s event for free. The events portal is a great opportunity for you to attract more potential residents to your community’s next event. Best of all, it’s easy to use! Learn you how you can...

How can you ease a new resident’s transition into your community? Kristine Theurer of Java Music Club discusses tips and techniques to support your new residents as they make your community their new home. Most of us relish independence, control over our lives, and social...

We’ve all heard the phrase, “it’s easier and less expensive to keep the residents you have than acquire new ones.” In fact, resident retention activities are one of the most important marketing strategies that senior living providers should incorporate into their marketing plan....

The holidays are a time when families come together to create long-lasting memories. Some families gather in the kitchen to cook, and others gather around a table to make holiday decorations and gifts. These moments are memorable for children, and cherished by aging loved ones....

We all know what it is like to receive great customer service from companies such as Costco, Apple, and Starbucks. Providing it can be a bit more challenging.  At A Place for Mom, the premier senior living referral service in the U.S. and Canada, we talk to more than 200,000...