How To

Seniors have an overwhelming desire to remain independent, and do not want to become a burden on their family or a ward of the state by entering Medicaid. Unfortunately, the current system to fund long term care (LTC) has evolved into one that encourages seniors to impoverish...

Welcome! You’re new to A Place for Mom and wondering what to do next. Perhaps you’ve just started your partnership with us and are wondering where to start, you’ve just joined the team at your community and inherited our partnership, or you need a refresher on the support we...

In order to maximize move-ins from A Place for Mom referrals, follow these five essential steps and get the most of your partnership with us! 1. Know Your Advisor and Communicate About Every Lead Get to know your Advisor and build a relationship with them by inviting them to tour...

Learn more on what to include in an update in Partner Central that will increase the ability of an Advisor being able to decipher your message and act on it. You can search for any lead that we have referred to your community in Partner Central. Once you’ve clicked on a lead’s...

When a family goes to a senior community for a tour, can you automatically assume that, because they are there, they can afford it? Do you believe that they have been saving and planning for this day, and are equipped with the knowledge necessary to swiftly move-in? Perhaps once...

We’ve all heard the ubiquitous phrase, words matter, of course they do. In the online world, words matter because they can elicit emotions that trigger people to take specific actions, which may translate into shares, visits, downloads, subscribers, sales. In Dr. Robe...

Learn more on how to use The Market Profile: Lead Cohorts and Conversion report in Partner Central more effectively.  Each family has a set of characteristics. When we look at all families that were referred to you, they all share one characteristic: We call that group a...

Slipping and falling is one of the leading causes of injuries for seniors. Orthopedic Surgeon, Dr. M.E. Hecht, has provided the following best practices for keeping the residents of your community safe.  Fall and injury prevention continues to be a challenge across the senior...

Rick Westermann is a National Account Manager for Partner Services at A Place for Mom. Instead of improvising on the spot, Westermann has outlined in his blog post below how to strategically utilize APFM referral alerts to plan your next tour.  It’s a Wednesday. You just ended a...

Do your residents and their families feel motivated to share their positive experience about your community with their friends and networks? Word of mouth marketing can be a valuable asset and should not be ignored. Learn more about how to turn your customers into evangelists for...