How To

When a family goes to a senior community for a tour, can you automatically assume that, because they are there, they can afford it? Do you believe that they have been saving and planning for this day, and are equipped with the knowledge necessary to swiftly move-in? Perhaps once...

We’ve all heard the ubiquitous phrase, words matter, of course they do. In the online world, words matter because they can elicit emotions that trigger people to take specific actions, which may translate into shares, visits, downloads, subscribers, sales. In Dr. Robe...

Learn more on how to use The Market Profile: Lead Cohorts and Conversion report in Partner Central more effectively.  Each family has a set of characteristics. When we look at all families that were referred to you, they all share one characteristic: We call that group a...

Slipping and falling is one of the leading causes of injuries for seniors. Orthopedic Surgeon, Dr. M.E. Hecht, has provided the following best practices for keeping the residents of your community safe.  Fall and injury prevention continues to be a challenge across the senior...

Rick Westermann is a National Account Manager for Partner Services at A Place for Mom. Instead of improvising on the spot, Westermann has outlined in his blog post below how to strategically utilize APFM referral alerts to plan your next tour.  It’s a Wednesday. You just ended a...

Do your residents and their families feel motivated to share their positive experience about your community with their friends and networks? Word of mouth marketing can be a valuable asset and should not be ignored. Learn more about how to turn your customers into evangelists for...

“If you won’t take our word for it, here’s what our customers have to say.” Testimonials are a tried and true go-to marketing tactic for many senior living providers. 3 Reasons Your Community Should Use Testimonials Testimonials are popular among marketing professionals for...

If you’ve visited the A Place for Mom website recently, you may have noticed a few changes to your community webpage. A Place for Mom adds SeniorAdvisor.com ratings and reviews to public community webpages. Learn more. There is now a box with your average star rating at the top...

Veterans who are 65 years old and older, including their spouses, may be eligible for financial benefits through the Department of Veteran Affairs (VA) for retirement years. Patty Servaes, President and VA accredited agent of Servaes Consulting Group, LLC, wrote the following...

If you’re scratching your head wondering what “Cue the Deer” could possibly mean – we promise it will all make sense if you keep on reading. Debbie Howard of Senior Living Smart has offered up her 15 years of marketing and sales experience in the senior living...