How To

It is easy to fall into a routine “tour package” that is comfortable and makes us confident, but if you are hosting a one-size-fits-all visit, you may be missing out on moves. Get to know the family From talking with well over a million families, we have found that...

In a world that is transitioning away from telephone conversations towards other forms of digital communication, being able to communicate effectively via email is a more important skill than ever.  However, this skill doesn’t come naturally to everyone.  Here are five tips to...

A Place for Mom’s Senior Living Advisors spend a lot of their time with families discussing finances. How are they able to work through such personal and touchy conversations? We talked to two SLAs to find out what they do to set families on the right track and prepare them...

Gift giving has always been a much loved holiday tradition but it is one that seniors may miss out on due to financial constraints or inability to go shopping. We have compiled a short list of handcrafted DIY projects that would allow seniors to make gifts for their friends and...

Sharon Ricardi, President of Northbridge Advisory, LLC shares tips on making your Community Facebook page work for you. Facebook 101 for Senior Living Communities Once the media darling of teens and twenty-something’s, Facebook has now gone mainstream. Nana is on Facebook! But...

Kent Lewis is President of Anvil Media, a measurable marketing agency based in Portland, Oregon specializing in search engine optimization, pay-per-click, social media marketing and online reputation management. Here, Kent shares tips on managing your online reputation. ...

It’s what operations and sales are all about! At this year’s Florida Argentum conference, Brookdale’s EVP of Community and Field Operations, Mary Sue Patchett, said something that stuck with me. She told Brookdale’s Southeast division, “Great operations is hitting the same nail...

A Place for Mom is continually making updates to the tools we provide to our partners in order to help you get the most out of our partnership. We have made two enhancements to our Partner Central Leads page that will make it easier for you to find and manage your APFM-referred...

Asking open-ended questions that engage conversation and build relationships are crucial when meeting potential new residents and their families. Not only will you learn more about what kind of community they are searching for, you will make them feel valued and listened to...

Choosing appropriate colors for your community can change the way potential residents and their families feel when searching for assisted living. While color is an obvious way to express personal preference and personality, it can also affect mental, emotional and physical...