How To

Showing an empty apartment home to a potential resident may seem harmless, but without proper staging, an empty space can feel uninviting, lonely and uncared for – three feelings seniors and their loved ones do not want to feel as they tour senior communities.  Take a...

At A Place for Mom (APFM), we recognize that dealing with monthly invoices can be overwhelming and time-consuming. This process doesn’t need to be stressful, so we decided to make it easier. We are excited to announce, APFM ePay, our online billing and payment platform! Learn how...

A Place for Mom has a feature in Partner Central that allows you to market your community’s event for free. The events portal is a great opportunity for you to attract more potential residents to your community’s next event. Best of all, it’s easy to use! Learn you how you can...

How can you ease a new resident’s transition into your community? Kristine Theurer of Java Music Club discusses tips and techniques to support your new residents as they make your community their new home. Most of us relish independence, control over our lives, and social...

We’ve all heard the phrase, “it’s easier and less expensive to keep the residents you have than acquire new ones.” In fact, resident retention activities are one of the most important marketing strategies that senior living providers should incorporate into their marketing plan....

The holidays are a time when families come together to create long-lasting memories. Some families gather in the kitchen to cook, and others gather around a table to make holiday decorations and gifts. These moments are memorable for children, and cherished by aging loved ones....

We all know what it is like to receive great customer service from companies such as Costco, Apple, and Starbucks. Providing it can be a bit more challenging.  At A Place for Mom, the premier senior living referral service in the U.S. and Canada, we talk to more than 200,000...

By now you know that having great online reviews is essential to generating new leads, and converting those leads into moves. But getting online reviews can seem difficult if you’re not super computer-savvy or comfortable using the internet. Fortunately, there are plenty of ways...

I’m going to start today’s article by posing a question that I get from many partner communities: “Where is my community? I’m looking at the Assisted Living list for Seattle on your website and I should be in the first few results, but I’m not on the page at all.” The...

Every three weeks a new group of Senior Living Advisors enter our training program at A Place for Mom, preparing to offer the best service to our families and our partners. Working closely with our trainers, who bring years of senior living and sales experience to their roles,...