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Today I would like to discuss four more senior living marketing myths and how they may be keeping your community from maximizing its potential and reaching its occupancy goals. Click here to catch up with Part One if you missed my post the first time around. #5: By keeping our...

Smart senior living marketing practices are vital to building your pipeline, increasing occupancy, and running a profitable community. We all can fall victim to several “myths” that can keep us from reaching our full potential. In this two-part series I am going to explore the...

In Part 1 of this series, Edward Nevraumont, Chief Marketing Officer at A Place for Mom, demonstrates how using the right metrics to measure your marketing efforts is important in understanding your return on investment. Part 2 introduces leveraging marketing channels to...

Using the right metrics to measure your marketing efforts is essential to really know what you are getting for your dollar. Edward Nevraumont, Chief Marketing Officer at A Place for Mom, offers up Part 1 in a series of articles he hopes will help senior living executives spend...