Thanks to the “digital transformation,” consumer behavior and preferences are changing fast. Most North American consumers now use their smartphones to research services and communicate with businesses in ways that suit their busy lifestyles. To meet consumers’ growing expectations for choice and convenience, industries from retail to travel to telemedicine are adopting chat, text, and email customer service tools. And with the tech-savvy Baby Boomers reaching their senior years, the digital transformation is on its way to the senior living industry too, as adults 50 and over are using technology as part of their communication and decision making processes. Companies who understand these trends and adapt how they communicate with families will open up more opportunities to expand their business and increase market share.
This white paper, The Senior Living Search: Connecting with Families in the Digital Age, offers insights on:
- Senior living consumer search and communication trends.
- How A Place for Mom is reaching tech-friendly consumers while maintaining quality.
- How you can create new opportunities to reach prospective families through digital channels.
Get your copy of the white paper.