This month A Place for Mom unveils a new brand look and communications strategy centered on the impact that our local Senior Living Advisors have on the lives of the families we support and the partner communities we work with every day. Learn more.
Over the past few years, A Place for Mom (APFM) has invested in key aspects of our business with a goal of enabling our Senior Living Advisors to provide best-in-class personal advisory assistance to the families we serve. As a culmination of these efforts, we’re excited to share upcoming changes for APFM – a new logo identity, a new look and more importantly, a brand promise to “uplift the lives of the seniors we support and the families we help through local Advisors and our partner communities.”
The journey to reimage our brand began more than eight months ago, and included conversations with thousands of partner communities and prospective families to seek feedback on their experience with our service. This input, along with months of additional work and research, has resulted in a brand that celebrates the emotional impact A Place for Mom has on the lives of our customers. Additionally, it reflects how A Place for Mom provides families with the Confidence, Knowledge and Connections they need to feel supported and confident in moving forward and ultimately, uplifting their lives.
In celebration of this change, we’ve made a short video to help communicate the new A Place for Mom brand:
During the month of December we will be unveiling our new look. Outlined below are the elements you’ll begin to see representing A Place for Mom:
1. New Brand Identity: Our new logo symbolizes our promise of uplifting the lives of seniors. The simple design combined with a dove symbol is seen by consumers as caring, helpful and trustworthy.
2. New Colors and Photography: We are featuring a palette of warm, contemporary colors combined with photography of active seniors to communicate a sense of optimism around both our brand and the senior living category.
3. Brand Websites and TV Commercials: We are in the process of updating our core marketing assets with the new branding across all marketing channels including online and offline marketing campaigns.
Our rebrand reflects the strategic business changes we’ve made, including the investments in our people and infrastructure to drive quality experiences for families and increase Partner satisfaction. However, while our look may be evolving, our advisory service and our commitment to our Partners will not change.
Our shared passion for uplifting the lives of seniors is the foundation of our partnership and we recognize that our success is tightly connected with that of our partner communities. Thank you for all you do as we work together to provide an excellent experience for the families we mutually serve.