If you’ve visited the A Place for Mom website recently, you may have noticed a few changes to your community webpage. A Place for Mom adds SeniorAdvisor.com ratings and reviews to public community webpages. Learn more.
There is now a box with your average star rating at the top of your community webpage, and if you scroll down there is now an entire section dedicated to your community’s online reviews, sourced from the family-provided ratings and reviews on SeniorAdvisor.com. Additionally, these ratings and reviews now show up in the city listing pages. Why did we make these changes to the A Place for Mom website?
Consumer Confidence: Families Asked Us for Community Reviews
When families call us, they’re looking for guidance on where to place a senior loved one. They want to speak with an advisor, connect with staff at communities and also hear from other families who have gone through what they’re going through. This is one reason SeniorAdvisor.com was launched in early 2013 – to provide families with online reviews written by other families. In April of this year, we started incorporating these senior living community reviews and ratings into the follow-up letters sent to our families after our initial consultations with them. Now we’re adding those reviews and ratings to www.aplaceformom.com to further address that need.
Valuable Visibility: Reviews Make Your Community Stand Out
You may have noticed something else on the city listings – communities with gold stars stand out a lot more than communities with gray stars. If your community does not have any ratings, the stars will be “grayed” out. When a family reviews your community, it will add gold star ratings that will also add a visual pop to your community listing. These ratings share valuable consumer information and these stars reflect how other families rate this community. Not only do online ratings and reviews draw prospects’ attention, they also instill consumer confidence in the APFM Advisor’s referral of that community. When a consumer sees the star rating and reads reviews written by other families, it helps encourage them to move forward and visit the community for a tour.
Takeaway Advice: Use Reviews On Your Own Website
If you’re not already, start asking your residents and families to review your community on SeniorAdvisor.com. There are various free tools on the site you can use to invite customers to review, including emails and flyers personalized for your community. Additionally, you can order pre-postage paid review postcards to hand out to families to fill out and mail in at their convenience – free of charge! Just email firstname.lastname@example.org with your mailing address and requested amount. Once you start getting positive reviews, give those reviews some legs by posting them on your own website! You can include a quote or an entire review – just make sure to cite SeniorAdvisor.com as the source with a backlink (as you would for any other third-party citation). Additionally, you can add quotes from the reviews in your brochures (again, just make sure to cite SeniorAdvisor.com as the source). Online reviews can give your marketing a boost. Get started today!