Here are insights garnered from our own data about the likelihood that a lead will convert to a move-in based on the relation of the primary contact to the prospective resident. You have probably observed that most inquiries come from female relatives, but you may not know that…
- When the primary contact is a son, the move-in rate is approximately 50% higher than when the contact is a daughter.
- Sons convert at about a 450% higher rate than when the contact is a same generation loved one such as spouse or sibling.
- The move-in rate for daughters is approximately 300% higher than when the contact is a spouse and sibling.
A Place for Mom is committed to our partners’ success. In the weeks and months ahead we’ll share more eye-opening statistics to help you better understand your prospective residents and their buying habits using our extensive data.