A Place for Mom receives more inquiries from families and refers to more communities in early January than at any other time of the year. As you know, during the holidays, many families spend time with aging relatives they haven’t seen recently and come to the realization that their loved one requires senior living.
After the beginning of the new year, tens of thousands of concerned families turn to Google or Bing to start their search for senior care. While not every community will see a dramatic spike, it’s quite likely you will see an increased number of leads from A Place for Mom. We are committed to helping you make the most of this opportunity, and are maximally staffed during this busy time to make sure we’re able to help every family in a timely manner.
Here are four tips for making the most of this opportunity with A Place for Mom:
- Contact Leads as Soon as Possible
Contact every new A Place for Mom lead as soon as you can. The speed of response directly correlates with higher conversion ratios.
- Stay Connected With A Place for Mom
Work closely with your local Senior Living Advisor and call if you have questions about a referral. They will be doing their best to schedule tours for your community.
Prioritizing is probably one of your best skills – Identify leads with the most urgent need and prioritize your follow-up. 25% of last January’s inquiries moved in less than 45 days.
- Follow Up
As you know, not all of these leads will move instantly. Every referral is based on the genuine concern of a senior’s loved one. Continue to follow-up with these families as 40% of last January’s inquiries moved between February and April.